Discount supermarket chain. We found 3 equivalents of Lidl in United States.
Lidl in United States
Store•Supermarket
Main equivalent
Aldi
Equivalent of Lidl in United States
Aldi is the direct and most similar competitor to Lidl in terms of business model (hard-discount), limited assortment, and private labels.
Other options
Walmart (Supercenter/Neighborhood Market)
Equivalent of Lidl in United States
Although larger, Walmart is the low-price leader in the United States, which aligns with Lidl's pricing strategy, even though the assortment is much wider.
Grocery Outlet
Equivalent of Lidl in United States
Grocery Outlet is a discount retailer, often focused on closeouts and overstocks, which shares the low-price objective, although the sourcing model is slightly different from that of Lidl.